When Pinnacle Advertising wanted to pitch Honda for a national campaign, they came to Houston to do it.
Production challenges were many: How to get the job done to the complete satisfaction of a client over 1000 miles away. How to conduct “people on the street” interviews that don’t come off like an ambush. And how to hit a dozen locations in one day and find just the right people who can answer your prescribed questions in just the best way.
Is it possible to get random people to speak candidly to the camera about their car, their city, their likes and dislikes AND consider buying a Honda as their next vehicle?
Yes. Yes, it is.