Name: Running (The Business) of a Marathon

The Director of Business Development for The Houston Marathon Committee asked Boss Media to uncover the business side of the Houston Marathon.

Burning questions are answered through an organic narrative and attractive motion graphics statistics: How does the city manage to pull off a $25 million Run for a Reason Charity Program, guarantee $278,000 in prize money and sell out with 25,000 entrants – all this for a three-day annual marathon? Sponsors, of course!

Marrying interviews with key players, footage from the actual marathon and vendors selling their wares at The George R. Brown Center Expo provide a complete picture of ROI for potential sponsors.