Name: TireMax “Chicken Boy”

Menacing characters, a man in a chicken outfit, whip-cracking music and a new tire store. Is there anything left to say?

Finding just the right talent to pull off these zany characters was key to the success of this TV campaign for a new business. You may recognize “Chicken Boy” from some of his television and movie appearances: Friday Night Lights, Texas Chainsaw 3D and W.